The prints, shapes and cuts of the contemporary urban range are inspired by Axels own unique style. Using graphics that are influenced from both Axels Martinique and Belgian roots, the brand communicates a message of cultural diversity - the sharing of cultural identities creates a proud brand that uses strong, bold, colourful prints.
The /\/\/ mark is the key that holds all of Axels Brand together and is an image of a lifeline. Representing the vibrance, energy and spirit we all need to be thankful for this gift called life and to believe in everything that we do. Be Ready, Be Strong, Never stop.